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Eventing Marketing and Social Media have become synonymous in the world we live in today. With the rise of the unconference changing the traditional way of eventing all together, event planners need to be clear about what they want to communicate to their event attendees and those following them online. This means that online experience needs to be aligned with the main event strategy or objective because Social Media can be a powerful tool to promote your event while building strong relationships with suppliers and more importantly, engaging with your audience.