Best Practice Video Series for Levelling Up Your Events

The Rise of Conscious & Inclusive Event Planning

Inclusive eventing is about putting yourself in your guests’ shoes and planning your event to ensure that they receive the message without making them feel as if they’re out of their comfort zone. To make this happen, you need to ensure that from the start you’re centralising your message around your consumer. When you start putting your event together, ask yourself questions such as: What does my consumer like? Why would they come to my event? How can I best help them to consume our message? What’s in it for my guests? Have I considered the demographics and social behaviours of my guests? If you’re able to answer these questions through audience research, you’ll ensure that nobody gets left behind – and at the end of the day, guests who feel included are guests that turn into brand ambassadors.