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We’re always looking out at the global event landscape to see how the rest of the world is responding to the experience economy and we currently have our eye on big events integrating tech that give attendees a unique and personalised experience. Virtual and Augmented Reality have made frequent appearances at big events and this is no surprise! There’s merit in using an experiential approach to engage your audience. Yes, we know VR is expensive and time-consuming but attendees have a higher chance of remembering information they can associate to an emotive experience, than for example sitting through a two hour, narrated presentation.
From a team of event professionals who implement these and other technologies as much as possible, we can confirm that pursuing progressive approaches in eventing pays off.